Why Join the Appellation Academy?
Are you curious about what to expect from the Appellation Academy? Watch the replay of the free information session about the community.
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Free Knowledge & Advice
Our blog has some free content to help members and marketing professionals with some quick advice and actions.
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Receive the latest updates on new courses, group activities, and one-on-one coaching. Each month, we will add new lessons, tips, tricks, and tools to help you level up your marketing skills.
YES, COUNT ME INNICE TO MEET YOU
I'm Michael Wangbickler
With nearly 30 years of experience in marketing and public relations, I am a trusted advisor and strategic consultant to my clients. While others are frozen when faced with barriers, I'm energized by them. I relish analyzing marketing problems and opportunities, finding what is wrong, and providing innovative solutions. I am able to sort through the noise and find the best way forward. I embrace ambiguity and can identify paths to real progress.
As a studied disciple of Walt Disney, I think it’s fun to try the impossible. I believe leadership, imagination, and innovation require a certain level of fearlessness and encourage my clients to step off the worn pathways and break new ground.
It is with this philosophy that has guided successful marketing and communications campaigns for more than 70 global companies and trade associations from a dozen countries.
But I'd trade it all to be a Jedi.
ONLINE COURSES
Appellation Academy
Take your wine & spirits marketing skills to the next level.
The PR Toolbox
Learn the foundational skills of public relations strategy and tactics with this DIY course.
Advanced Public Relations for Wine & Spirits
Take your skills to a higher level with more advanced strategies for wine & spirits PR.
COMING SOON
Executing Effective Events
From concept to execution, we'll cover everything regarding event management in this course.
COMING SOON
Digital Marketing and Wine & Spirits
Learn how to generate compelling digital content and employ key technologies in this DIY course.
COMING SOON