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LATEST FROM THE BLOG

Free Knowledge & Advice

Our blog has some free content to help members and marketing professionals with some quick advice and actions.

HBR: Put Marketing at the Core of Your Growth Strategy

May 16, 2024

The End of an Era: Reflecting on Wine & Spirits Magazine and the Sh...

May 12, 2024

Navigating Neo-Prohibitionism: Strategic Marketing in Response to W...

May 09, 2024
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NICE TO MEET YOU

I'm Michael Wangbickler

With nearly 30 years of experience in marketing and public relations, I am a trusted advisor and strategic consultant to my clients. While others are frozen when faced with barriers, I'm energized by them. I relish analyzing marketing problems and opportunities, finding what is wrong, and providing innovative solutions. I am able to sort through the noise and find the best way forward. I embrace ambiguity and can identify paths to real progress.

As a studied disciple of Walt Disney, I think it’s fun to try the impossible. I believe leadership, imagination, and innovation require a certain level of fearlessness and encourage my clients to step off the worn pathways and break new ground.

It is with this philosophy that has guided successful marketing and communications campaigns for more than 70 global companies and trade associations from a dozen countries.

But I'd trade it all to be a Jedi.

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$450/mo

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  • Monthly Group Coaching Session

  • Monthly Workshop

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6-Month Commitment

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6-Month Commitment

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  • Monthly Workshop

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12-Month Commitment

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  • Monthly Workshop

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1-on-1 Coaching/Mentoring

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High Level Mentoring

  • Work with Mike one-on-one for 12 months to completely overhaul your business, profits, and life.
  • For the business owner who is ready to invest in professional development.
  • Private mentorship program with Mike is by invitation only. 
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ONLINE COURSES

Appellation Academy

Take your wine & spirits marketing skills to the next level.

The PR Toolbox

Learn the foundational skills of public relations strategy and tactics with this DIY course.

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Advanced Public Relations for Wine & Spirits

Take your skills to a higher level with more advanced strategies for wine & spirits PR.

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Executing Effective Events

From concept to execution, we'll cover everything regarding event management in this course.

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Digital Marketing and Wine & Spirits

Learn how to generate compelling digital content and employ key technologies in this DIY course.

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APPELLATION ACADEMY NEWSLETTER

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Marketing and Public Relations are marathons, not a sprints. We’ll guide you to the finish line with monthly bite-sized advice. Sign up now and lock in your membership rate forever.

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